Building Australia’s Most Unstoppable Team
A People & Culture Story with Distl
As a digital marketing powerhouse with over 25 years of building Australia's leading brands, Distl understood a fundamental truth:
Their success was directly tied to the engagement and productivity of their people.
Through a comprehensive people and culture program with Affix, Distl transformed strong foundations into exceptional practices, empowering their people to become architects of an even more collaborative and high-performing culture.
“Our engagement with Affix has been one of the most thoroughly rewarding, enjoyable processes we have had with an external provider… we’re seeing meaningful change and a benefit to the business as well”
— David Metcalf, Director at Distl
The Challenge
Entering 2024 with a "Team First" mindset, Distl sought to transform good team practices into exceptional ones. They needed an objective partner to:
Take a deep dive into their team dynamics
Quantify their cultural strengths and opportunities
Create tangible pathways for operational improvement
Transform abstract cultural values into concrete practices
Though culture had always been important at Distl, they wanted to move beyond intuition to data-driven insights that could enhance collaboration, connection, and team efficiency.
The Solution
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Conducted organisation-wide surveys to measure team alignment and engagement
Performed in-depth team interviews to gather qualitative insights
Delivered detailed analysis of organisational, departmental, and team dynamics
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Facilitated cross-departmental workshops with diverse team representation
Enabled experience-based learning and collaborative problem-solving
Empowered teams to develop their own solutions
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Developed targeted recommendations for operational improvements
Created frameworks for learning and development
Designed new collaboration and feedback systems
Established clear metrics for measuring success
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Provided ongoing guidance for strategy rollout
Supported leadership in change management
Ensured sustainable adoption of new practices
Monitored progress and refined approaches as needed
The Outcome
By creating space to step back from daily operations, Distl's strong team became even stronger. Team members discovered new dimensions to long-time colleagues, departments gained deeper appreciation for each other's work, and hidden opportunities came to light.
Through this program, Distl:
Gained clear, quantifiable insights into their cultural dynamics
Uncovered and addressed previously hidden operational challenges
Developed a robust, team-owned culture program
Enhanced team autonomy and engagement in cultural initiatives
Created sustainable frameworks for continued growth and improvement
Most importantly, Distl's people moved from being participants in their culture to becoming active architects of it – creating and owning solutions that will drive their continued growth and success.
Ready to transform your team culture?
Request access to our full case study for an in-depth look at our process.
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